What Do You Believe In? (Deluxe) Album ∙ Pop ∙ 2024 Rag'n'Bone Man Rag’n’Bone Man wanted his third album to bring the joy. The Sussex-born singer-songwriter, aka Rory Charles Graham, came into the writing process in a good place and wanted to share that sense of jubilation. “I thought, ‘I need to make something that makes people smile,’” he tells Apple Music. “Even if I’ve got some deep and strong things to say on this record, I still want the backdrop to be something that’s uplifting.” It’s an approach that has resulted in Graham’s most euphoric collection of songs yet, blending soulful pop, stirring R&B, and stark ballads—with his rich, aching croon lifting these tracks to exhilarating heights. The sense of celebration, he says, is a reflection of how he’s feeling. “I’m not a very introspective writer,” he says. “I give it to you on a plate, it’s always very representative of where I’m at in life at the time.” Let Rag’n’Bone Man take you deeper into What Do You Believe