STRATEGY

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STRATEGY

Album ∙ K-Pop ∙ 2024

TWICE

Ten months after the release of chart-topping mini album With YOU-th, K-pop group TWICE released STRATEGY. The 14th mini album in their near decade-long career leads with the English-language “Strategy,” a smooth song outlining the pop powerhouses’ ultra-confident seduction plan: “I got you on my radar, soon you're gonna be with me/My strategy, strategy will getcha, getcha, baby.” Megan Thee Stallion, who is becoming increasingly prolific as a K-pop collaborator, features on the main version of the title track, lending her precise flow to TWICE’s buoyant pop: “I'm a man-eater, you just a light snack/I got him pressed like he's workin' on his triceps.” The K-pop collaboration is a follow-up to TWICE’s feature on the Houston rapper’s “Mamushi” remix, also released in 2024.

Elsewhere on the seven-track album, TWICE gives their fans, known as ONCE, a holiday gift with the seasonally minded love song “Magical”: “I always hated the winter season/My heart was right on the brink of freezing/Then you came around and suddenly/It's like I'm never gonna be cold again.” Notably, TWICE member Dahyun co-wrote the lyrics for “Keeper,” one of three tracks (in addition to “Like It Like It” and “Sweetest Obsession”) that feature Korean-language lyrics.

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